The MABAS Divisions 4 & 5 Specialized Response Teams (SRT) work with 40 fire departments across northern Illinois. These teams are trained to respond to a wide range of emergencies such as hazardous materials releases, structural collapses, rope, confined space or trench rescues, water rescues and/or recoveries as well as wild land fires. They were preparing to undergo a major change in their governance structure and were seeking a complete rebrand to visually represent their newly established identity. In addition to the logo, we carried their new brand identity across a number of collateral assets. This spanned from basic item for use by administrative personnel, such as stationery, business cards and notepads, to vehicle magnets, window stickers and banners.