I cannot believe we are even having this conversation. Seriously? No I mean it, seriously?
Go type just the words “Why your business” into a search engine, and this is the first search to come up. That means there are (many) people on a regular basis, still pondering this.
Who are these people? Are they just not entirely convinced that this whole world wide web thing is going to stick?
Your website is you most valuable employee. This phrase is quickly becoming cliche-because it’s true. It doesn’t matter if you are a one man band or a large conglomerate-this is the only employee who works for your 24/7/365.
80% of consumers use the internet to search for products and services they need before they make a purchase. This means your website is most likely the first point of contact a customer will have with you. This is your shot at making a memorable first impression. If you don’t have a website at all-well it’s a non-issue because they are now someone else’s potential customer. You don’t exist. Not having a website is essentially the equivalent of not having a phone line for your business 10 years ago. Yes, it is that absurd. Honestly, it tells customers that you just aren’t that serious about your business.
We have all been there, it’s almost 6pm and everyone is well past hungry and officially entering “hangry” territory. As the official keeper of all things dinner, you realize…you have absolutely no plans for dinner. You decide the pizza place in town in is the quickest/easiest/cheapest/keep everybody happiest option. You reclaim your phone from your 5 year old and go to pull up their menu…Only to discover they don’t have a website. You think:
a) This is ridiculous-who doesn’t have a website?
b) This is incredibly annoying.
c) How unprofessional is this place? They clearly don’t want to make money.
d) I’ll pull up the menu from the pub down the street who I know has a menu online.
I use this example specifically because there are still business owners who think that because they have a brick and mortar location, they don’t need to invest in an effective, well designed website. Your website is the online equivalent of a storefront. It serves to increase your visibility and expand your reach. Using search engines, people can find you. In other words, a credible web presence lets potential customers know that you exist.
“But websites are expensive” you say.
No, a website is an investment into the most effective marketing tool available to your business. You can print and hand out all of the business cards and brochures that you want, but they will never reach the same number of eyes as a website. Print advertising is static. The moment it is printed is essentially becomes outdated. Your website is dynamic. It is a living thing that grows and evolves with your business.
You need a website because the market demands it.
Did I mention I build websites? Fact.